The Bombay Exhibition Centre, Goregaon, Mumbai is concurrently hosting the Mega Fashion Trinity - India Fashion Forum 2014, InFashion 2014 and India Shoes & Accessories Forum (ISAF) 2014. Mr. Kulin Lalbhai, Executive Director, Arvind said that the Innovation, Integration and Investment is not closely looked at in the textile space however, the product is at the heart of the textile values chain. He further commented that at Arvind, we closely look at products as the cost of experimenting is very high. Manufacturers and retailers have to work closely to bring product innovation into the heart of what we do. Retail is about giving the customer what he wants and where he wants.