Think fashion retail; think co-creation is what Arvind Ltd, India's $1-billion textile and apparel major, is excited about these days. Arvind recently set up consumer internet division in Bangalore, with custom clothing touted as differentiator in the rapidly expanding domestic e-tailing. "We are looking at online in different ways with a focus on blue-sky innovation as well as leveraging on the brick and click model," said Kulin Lalbhai, executive director of Arvind Ltd and younger son of company chairman Sanjay Lalbhai.